Singapore Airlines is the latest airline to announce a status extension for its frequent flyers.
The Star Alliance member has frankly described how the coronavirus outbreak has ‘crippled the airline industry’ and ‘presented Singapore Airlines with the greatest challenge in our history’.
KrisFlyer status extension
In an email to passengers today, Singapore Airlines CEO Goh Choon Phong said he would automatically renew all KrisFlyer Elite and PPS Club membership statuses for another 12 months at the end of their membership year.
This would apply to all memberships expiring from March 2020 through to February 2021. The validity of any expiring PPS and Elite Gold Rewards will also be extended until March 31, 2021.
Goh Choon Phong said:
‘It remains unclear when the Covid-19 outbreak will be brought under control. But when it does, you can be sure that we will be ready to welcome you back on board and deliver, once again, the exceptional service that you have come to expect and are familiar with. This is a small token of our appreciation for your loyalty and support, which we value greatly as we work hard to get through this outbreak.’
Goh Choon Phong also offered an apology for those adversely affected by the airline’s large-scale flight cancellations, adding that the airline was, unsurprisingly, receiving an unprecedented volume of calls, messages and emails over the last few weeks.
‘While we ramped up the handling capacity at our customer services centres, a few of our overseas contact centre operations were disrupted by government-imposed lockdowns. As a result, we know that we might have caused you considerable frustration and anxiety. We appreciate your patience and understanding as we do everything we can to support your needs, and respond to you as soon as possible.’
Singapore Airlines said the value of any unused portion of flight tickets will be retained as flight credits when your flight has been cancelled, or if you would like to postpone your travel.
Those credits can be used to make a new booking any time from now until March 31, 2021. No-show and rebooking fees have been waived.
Singapore Airlines has joined Qatar Airways in announcing a generous status extension for its frequent flyers.
Airlines are certainly going to rely on the loyalty of their frequent flyers after coronavirus, which is posing a huge threat to airlines around the world.
Will you benefit from Singapore Airlines’ announcement of a KrisFlyer status extension?